Since its inception in 1905, Rolex is what one would consider a household name in terms of luxury watches. This distinction is well-deserved because of its long history of innovation, quality, and precision coupled with very clever and long-running marketing campaigns. Today, the Rolex President collection epitomizes this exclusive tradition and prestige. Crafted from rose, yellow, or whitegold, as well as an option in platinum, the round timepiece features a smooth, fluted, or diamond set bezel surrounding an equally varied dial below a sapphire crystal. The Rolex President is powered by an automatic movement with a 42-hour power reserve to ensure precise hours, minutes, seconds. A quick-set date mechanism can be found at 3 o''clock position. And the larger " Day Date " model features of the day of the week at 12 o'clock. The Rolex " Presidential " is truly one of the most famous and iconic models.